Who We Are
|
The whole story begins with you…
Our every day choices and actions contribute to either the deterioration or well-being of the environment, something none of us can afford to ignore. Now is the right time to make this planet safe for both the present and future generations. As stewards of our planet, we understand our lives are put at stake when we pollute the environment and over-consume resources. Each choice we make has an environmental impact, so it is imperative that we learn how to make the right ones.
|
Here's where you come in...
* For every bottle of bugaboo purchased, we plant a tree. *
1. You Shop
|
“But wait,” you’re thinking, gasping for clean air in suspicion. “Why sell trees? Why not just donate them?”
Glad you asked. It’s a sticky fact of life that kind-hearted gestures can have unintended consequences. Donating is often a temporary solution, not a lasting one. It can contribute to a culture of dependency. It is rarely sustainable. Instead of donating, our partners train communities and sell trees at ultra-affordable prices. Together, we’re making our world cleaner and greener. In your yard and around the world, we’re planting trees where they're needed most. More important, it forces our partners to offer trees that people actually want in their communities, trees that will grow well in that particular geographic location: trees that fit with local styles, look good, grow well, and improve the environmental health of the area. Because everyone wants a clean, healthy environment. With your help, we’ve helped plant over 7,000 trees in our nation’s forests. Collaborating with other larger companies in the tree donation, we've helped plant over 60,000 million trees. We're just getting started. These trees are national treasures — a legacy we leave for future generations. |
DesignFrom rainforests to small urban cities: plant trees to clean our air and to conserve soil, energy, and water.
|
Buy Bugaboo, Plant a treeFor every bottle of bugaboo purchased, we plant a tree.
|
Community cultureThe nonprofit inspires people to plant, nurture, and celebrate trees.
|
Why plant trees?
DEFORESTATION
It's a problem. Deforestation has many negative effects on the environment. The most dramatic impact is a loss of habitat for millions of species. Seventy percent of Earth’s land animals and plants live in forests, and many cannot survive the deforestation that destroys their homes.
Deforestation also accelerates climate change. Forest soils are moist, but without protection from sun-blocking tree cover they quickly dry out. Trees also help perpetuate the water cycle by returning water vapor back into the atmosphere. Without trees to fill these roles, many former forest lands can quickly become barren deserts. Removing trees deprives the forest of portions of its canopy, which blocks the sun’s rays during the day and holds in heat at night. This disruption leads to more extreme temperatures swings that can be harmful to plants and animals. |
Trees also play a critical role in absorbing the greenhouse gases that fuel global warming. Fewer forests means larger amounts of greenhouse gases entering the atmosphere—and increased speed and severity of global warming.
The quickest solution to deforestation would be to simply stop cutting down trees. Though deforestation rates have slowed a bit in recent years, financial realities make this unlikely to occur.
A more workable solution is to carefully manage forest resources by eliminating clear-cutting to make sure that forest environments remain intact. The cutting that does occur should be balanced by the planting of enough young trees to replace the older ones felled in any given forest. The number of new tree plantations is growing each year, but their total still equals a tiny fraction of the Earth’s forested land.
The quickest solution to deforestation would be to simply stop cutting down trees. Though deforestation rates have slowed a bit in recent years, financial realities make this unlikely to occur.
A more workable solution is to carefully manage forest resources by eliminating clear-cutting to make sure that forest environments remain intact. The cutting that does occur should be balanced by the planting of enough young trees to replace the older ones felled in any given forest. The number of new tree plantations is growing each year, but their total still equals a tiny fraction of the Earth’s forested land.